LEGO® | FIFA Fan Festival™ Toronto

Studio C collaborated with Mosaic North America on the design of the official LEGO® activation for the FIFA Fan Festival™ in Toronto, under the creative direction of Anthony Hachez.

The activation transformed the festival into an immersive LEGO® experience where visitors could build, play, compete, and celebrate the world's game through a series of interactive installations and branded experiences.

Designed for high visitor capacity, the project translated LEGO®'s playful identity into a dynamic public activation that engaged fans of all ages throughout the tournament.