Valtech — Google Cloud Next 26'

Google Cloud Next is one of the world's premier technology innovation gatherings — over 40,000 attendees across three days at the Mandalay Bay Convention Center in Las Vegas. For this edition, Valtech trusted Studio C with the full executive production of their exhibit booth.

From concept to build, international logistics to on-site coordination, Studio C managed the entire production chain — navigating the complex regulations, multiple stakeholders, and relentless pace of a convention of this scale. A demanding mandate, in an environment where there is no room for improvisation.

At the heart of the booth, an immersive technological experience conceived and built by Damien Guinet: seven screens driven in real time, quadraphonic sound, and content that adapts to context — all orchestrated through deliberately invisible machinery. Technology in service of presence, with none of the mechanics showing.