Le Pique-Nique Beneva

At the FONO festival in Quebec City, Beneva launched Le Pique-nique Beneva — an activation conceived by Agence Gustav, their newly appointed experiential agency. Studio C designed the scenography under the art direction of Valérie Pelletier.

The space drew on the authentic codes of a picnic, inviting festival-goers to stop, eat and share a moment — gathered around an oversized branded tablecloth, low tables, cushions and lanterns. Placed at the heart of the event, the activation quickly became a natural gathering point: a convivial island amid the energy of the festival.

Fabrication was handled by Brut Atelier.