Samsung x Ssense
Studio C collaborated with Mosaic North America on the scenographic development of this immersive pop-up retail experience, under the creative direction of Anthony Hachez. Mosaic oversaw the project's design and managed its production from concept through execution, while our role focused on translating the creative vision into a cohesive spatial experience through scenographic development and high-fidelity 3D visualizations.
Developed for Samsung and SSENSE, the activation explored the intersection of artificial intelligence, fashion, and retail, creating an immersive experience that blurred the boundaries between digital and physical shopping.
Designed to engage a new generation of consumers, the experience showcased Samsung's latest devices within the SSENSE universe, transforming its digital ecosystem into an interactive and experiential retail destination.