Samsung x Ssense

Studio C was commissioned by Mosaic North America to lead the scenographic design of this immersive pop-up retail experience, under the creative direction of Anthony Hachez. Mosaic oversaw the full production and brought the project to life end-to-end — our role was to translate the creative vision into a compelling and cohesive spatial experience.

When Samsung wanted to connect with a generation of paradoxical behaviours, the concept took shape as an AI-powered fashion boutique merging the worlds of e-commerce and physical retail.

For the first time, Samsung brought together two iconic names — one of fashion's most influential platforms and one of the most successful online retailers — in a physical space designed to bridge the digital and the real. Unlike a traditional boutique, the experience wasn't about racks of clothing. It was about bringing the SSENSE shopping universe to life through Samsung's latest devices, and meeting Gen Z where their passions live: creativity, culture, and connection.