Mail Chimp — Shoptalk 2026

The Intuit Mailchimp booth was featured in Event Marketer as one of the standout exhibit tactics from Shoptalk 2026 — one of the largest retail and tech trade shows in the world, drawing over 10,000 attendees to Mandalay Bay in Las Vegas.

An Invisible Colors production, executed by ET Global, who trusted Studio C to translate their vision into space.

The creative challenge was significant: make an entire ecosystem visible, not just a brand. On a show floor where every exhibitor competes for attention, movement made all the difference — dynamic elements animated overhead and along a conveyor belt on the ground, creating a natural and continuous draw. The bright-yellow color made the booth easy to spot from across the floor, but it was the animation of the space that made people stop. An engaging and authentic way to show that Mailchimp is far more than an email tool: a fully omnichannel platform.