Montréal Santa Claus Parade

For the fourth consecutive year, Studio C leads the artistic direction of the Montréal Santa Claus Parade, the largest Christmas event in Québec, organized by Montréal Centre-Ville. Each year, Boulevard René-Lévesque transforms into a grand stage welcoming over 300,000 spectators gathered to celebrate the official arrival of the holiday season in the heart of the city.

Our mandate covers the conception of the parade's overall visual universe, the artistic direction of the floats, scenic tableaux and performances, as well as the creative supervision of all visual elements and costumes — mobilizing over 1,500 extras, artists and performers. Recognized as the oldest parade of its kind in Québec, the event brings together thousands of spectators year after year in a warm and family-friendly atmosphere.

A large-scale mandate carried out in close collaboration with Les Dotti and Montréal Centre-Ville, to deliver a parade that is cohesive, festive and spectacular — worthy of a Montréal tradition that, in its 72nd edition in 2024, once again filled the sidewalks of downtown with families and spectators of all ages.